Businesses and publishers are on a constant lookout for better strategies that can drive them towards growth and a bigger customer base. Lately, many have taken to digital magazines with an intent to create a better relationship with their customers. It is in fact a great content marketing strategy. You can reproduce a printed version or create an entirely fresh one. Either way, it will work!
Let’s dive in deeper and learn more about digital magazine publishing.
Why a digital magazine?
A digital magazine could be the ultimate face of your brand that lets your audience connect with you in a much better way. Think about it. When you provide your customers with some interesting content, an instant connection is established. Also, a well-designed digital magazine could make for an excellent first impression, which will ultimately benefit your brand.
Here are some more benefits that you can enjoy by simply going for digital magazines:
1. Audience growth
One of the best ways to distribute digital content is via a native or a web app. Digital content delivered via an app does hold a lot of potential to increase a business’ reach. Subscribing to a digital publication is easier than paying for postage for a printed one. Thus, a digital magazine can help you in increasing customer reach. Plus, it’s always easier to share digital content.
2. Content distribution speed
Let’s compare digital and print magazines to see which one of these can be distributed easily and quickly. A print magazine would call for multiple stages including planning, printing and then distributing the content. A reader won’t wait that long. This is the digital era and if readers can have access to new content with ease, then they are going to root for online magazine publishing. The need for quick access to information can be fulfilled with digital magazines. And it’s always easy to make an update if need be.
3. More interactiveness
You want your readers to stick around, right? And they will, only if you provide interesting content via your digital magazines. These days, readers are all for visual interactive elements. And being a digital magazine publisher, you can totally use that to your advantage. Embedding visual elements such as videos, links, interactive videos, etc. is very easy and can help you provide a better reading experience to your readers. Supporting your content with a range of interactive multimedia can help you utilize digital magazines to the fullest and build a larger reader base than ever.
4. Mobile friendly
The best thing about digital magazines is that you can access them via any mobile device, given that it is optimized for multiple platforms. A majority of people take to mobile devices nowadays to access new content, and this fact can be leveraged.
5. Discoverability
Another benefit of a digital magazine is that it is quite a dependable way to distribute your content. And with the help of search engine optimization, achieving maximum discoverability is all the more easy. For example, if you use HTML5, search engines would be able to index your magazine’s articles easily and thus make it available to a larger portion of the audience.
What readers usually expect from a digital magazine?
Digital magazines are often read on mobile devices. As a publisher, you must know what to include in order to cater to your readers in the right way. Users are generally looking for 3 things: readability, shareability, and interactivity. Let’s study each one in detail.
1. Readability:
Digital magazines have this one drawback: they’re incompatible with different mobile devices. Either the text is too big or too small, thanks to the inability to adjust the text size. One of the major reasons for such a problem is choosing the wrong digital publishing format. For example, PDF format really affects the readability since text size is unadjustable. Depending upon your content, you can choose from Mobi, PRC, PDF and ePub formats. So, before you go for digital magazine publishing, make sure you choose the right eBook format so that your magazine is readable on most devices.
2. Shareability:
Sharing content on social media is a common practice. It doesn’t have to be the whole magazine. It could simply be an excerpt or a particular article. Therefore, embedding social sharing tools is necessary to allow users to easily share the content they like. This will eventually benefit you as you get to expand your audience. Plus, this way you’ll easily be able to track how your readers are engaging with your content.
3. Interactivity:
A plain digital magazine is only as good as a basic PDF. Modern readers are looking for something different that interests them. Maybe some outbound links to help them know more about a particular subject, or an interactive video to help them understand something better. A simple video could also work. As a publisher, you must optimize your content and include interactive elements in your magazine to make it more engaging.
How to monetize your magazine?
Making your eBooks interactive, readable, etc. is good, but what about lead generation, you might wonder. Your ultimate aim is to monetize your magazine, right?
Well, here’s how you can do that.
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Leverage SEO
You’ll only be able to begin with the monetization process once your digital magazine gets enough attention and quality audience. And search engine optimization could just be the solution you’ve been looking for.
Let’s say you have a compelling landing page designed to invite users to sign up for your digital magazine. First of all, you must optimize this page using the appropriate keywords to attract some organic traffic. Next, optimize the image names and ensure that everything including semantic and local searches is in place.
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Call to actions
Intelligently placed ‘call to action’ buttons never fail to connect with the readers. In fact, they could help you bring in some valuable leads. These CTAs could be interactive in form of outbound links to your conversion pages, product pages, or anything else depending on your business goals. However, it is advised to focus more on your content rather than being all about conversions. But if you’re able to integrate them well, they’ll actually work.
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Go for display advertising
Another amazing idea to generate revenue from your e-magazines is to leverage display advertising in the form of banner ads or video ads. You could also use text or audio ads to direct more traffic on your magazine’s landing page.
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Get an app designed
While this one is a fairly big investment, it could actually bring in a lot of revenue if executed properly. You could get a dedicated app or a digital reader designed wherein you publish all your digital magazines along with sharing options embedded right in. An app could also make for a much better user interface, thus providing your readers with an excellent reading experience. You can then market your app to get people to download it and increase your reader base.
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A subscription service
If you are able to create a substantial fanbase with your content, start capitalizing on it by starting a subscription services. This means, only the audience that pays for the subscription gets to access your digital content. To make sure it works, offer some free articles once in a while to let readers in. Also, keep in mind to price your subscription model competitively so that readers are able to afford it.
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Do you need advanced analytics?
There was a time when advanced analytics used to be an optional thing for businesses. But things are different now. Analyzing progress and acquiring data-driven insights has now become a necessity for successful enterprises out there. Thanks to technology and automation, businesses can gain valuable data and track their progress via analytics to implement better practices for business growth. And in order to generate more revenue, you need those statistics and quantifiable data to see what’s working and what’s not. It even lets you track social media sharing, likes, followers demographics, etc. and learn more about the audience behavior and how they share your content. This data can later be leveraged to tailor your content accordingly.
So, if you’re looking for all this data, then yes, you need the Analytics.
How OneRead can help?
Finding it hard to begin with digital magazine publishing? Well, it doesn’t have to be, not when OneRead is here. Professionals at OneRead are adept at creating amazing digital magazines that not only attract a fairly large reader base, but also ensure sustainable revenue generation. We can also help you enhance your digital books and magazines by embedding interactive elements such as audios, videos, quizzes, etc. You can get your content transformed into your desired digital format and publish it on your own white labeled marketplace. Monetizing on your digital content was never this easy. Use whitelabeled OneRead app to distribute your content and build not just a brand name, but a constant inflow of revenue. Connect with us at the earliest by writing at info@one-read.com.